The Starbucks that isn’t a Starbucks
Link to full article below. Here are some of the highlights of the new test stores…(Thanks for the article, Louisa)
The Starbucks that isn’t a Starbucks — officially called 15th Avenue Coffee and Tea — opens Friday morning to glaring media attention and anticipation from customers and competitors.
-Test stores were remodeled in a more rustic style using recycled materials.
-Sell a rotating menu of beer (roughly $4 to 5 a bottle) and wine (about $5 to $7 a glass), along with coffees, teas and food not found at most Starbucks locations
-Bread and pastries from Essential Baking Co. rather than Starbucks’ new pastry lineup.
-Limited-time offers of coffee and tea that aren’t available in quantities large enough for all Starbucks stores, such as a “Brasil Blend” that has been sold only at Starbucks stores in Brazil.
-Restaurant-style food that will eventually include a platter of Beecher’s Handmade Cheeses from Pike Place Market, an open-faced smoked-salmon sandwich, sardines and Starbucks-branded ice cream.
-Daily coffee tastings at 10 a.m.
http://seattletimes.nwsource.com/html/businesstechnology/2009527518_starbucks24.html
