Microcharity uses tangibility and a sense of personal connection to increase donations by young givers
I am really interested to see how this company does. Although my exposure to the social networking world from a business development/creation perspective (versus a user) is very limited (or non-existent!), I very strongly feel that a company’s ability to create transparency and foster personal connectivity amongst the community is a key factor in a) truly engaging its users and driving loyalty beyond initial trial, and b) getting people passionate enough about the business/service/product to not only use it, or talk to their friends about it, but encourage those to try/use it too.
Jolkona is a new organization that promises tangible proof of the impact of every donation made; targeting donors aged 15 to 35. Once potential donors find a project they feel passionate about, they can then make donations as small as $5 easily using Google Checkout.
Donors can not only monitor and track their giving activity, but they can receive tangible evidence of the impact of their donations. Each user’s own “My Jolkona” page gets updated with tangible evidence of their own impact.
“Jolkona works on the premise that such connections are particularly important to young donors. The Company uses technology to combine the immediacy, transparency and personal connections consumers increasingly demand.”
Jolkona also ensures that 100 percent of project-specific donations go directly to those projects; a separate fund finances its own operating costs
Full article can be found here:
